





Welcome to Sew Devine, a family-run sewing and haberdashery shop in Reading, Berkshire. Since 1982, we have been helping customers choose, use and enjoy sewing machines, overlockers, embroidery machines, accessories and haberdashery.

We are here to offer friendly advice before and after you buy, whether you are choosing your first sewing machine, upgrading to a more advanced model, or looking for help with accessories and haberda
Where possible, we are happy to demonstrate machine features and talk through stitch options, threading, accessories, controls and practical use, so you can feel more confident before choosing your machine.
We offer full sewing machine servicing and repairs from our Reading shop. If your machine is not stitching correctly, making unusual noises, jamming or needs a proper service, we can help advise on the next step.

Visit us on Wokingham Road

Choosing a sewing machine can feel confusing when there are so many models, features and accessories available. At Sew Devine, we take time to explain the options clearly and help customers find a machine that suits their sewing needs.
Whether you enjoy dressmaking, quilting, embroidery, alterations, crafting or general sewing, our family team is here to offer practical advice and support.

Over 40 years of experience

Helpful support before and after purchase

Guidance to help you sew with confidence

Full sewing machine servicing available
Our family team is here to offer friendly advice, practical support and personal service.

Website, Sales & Demonstrations