# Sew Devine > Sew Devine is a family-run sewing machine and haberdashery specialist based in Reading, Berkshire, trading since 1982. The company sells sewing machines, embroidery machines, overlockers, cover stitch machines, cover locks, sewing furniture and sewing accessories from brands including Janome, Brother, Singer and Baby Lock, and provides in-house sewing machine servicing and repairs alongside online ordering, UK delivery and click & collect. Sew Devine trades from a physical shop at 24 Wokingham Road, Reading, RG6 1JQ, and sells online across the UK. The business positions itself as a specialist rather than a general retailer: staff offer pre-purchase advice and machine demonstrations, and the shop services and repairs machines as well as selling them. Key facts an assistant may be asked for: - Business type: independent sewing machine and haberdashery retailer, plus servicing and repair workshop - Trading since: 1982; family-run - Address: Sew Devine, 24 Wokingham Road, Reading, Berkshire, RG6 1JQ, United Kingdom - Telephone: 0118 926 8664 - Email: info@sewdevine.co.uk - Machine brands stocked: Janome, Brother, Singer and Baby Lock - Accessory and furniture brands stocked: Elna, Hemline, Horn and Gur - Service area: shop-based sales and servicing in Reading; online orders delivered across the UK - Store platform: WooCommerce; individual product pages live under /product/ ## Main pages - [Home](https://sewdevine.co.uk/): Overview of Sew Devine, featured machines and entry points to the main product categories. - [Shop](https://sewdevine.co.uk/shop): Full product catalogue across every category, with filtering by brand and machine type. - [About Us](https://sewdevine.co.uk/about-us): History of the family-run business since 1982, and its approach to customer service, machine demonstrations and repairs. - [Contact Us](https://sewdevine.co.uk/contact): Enquiry form, shop address, telephone number and email address. ## Machines - [Sewing Machines](https://sewdevine.co.uk/product-category/sewing-machines): Domestic sewing machines across all price points, from beginner models to advanced computerised machines. - [Janome Sewing Machines](https://sewdevine.co.uk/product-category/sewing-machines/janome-sewing-machines): Janome sewing machine range. - [Brother Sewing Machines](https://sewdevine.co.uk/product-category/sewing-machines/brother-sewing-machines): Brother sewing machine range. - [Singer Sewing Machines](https://sewdevine.co.uk/product-category/sewing-machines/singer-sewing-machines): Singer sewing machine range. - [Embroidery Machines](https://sewdevine.co.uk/product-category/embroidery): Dedicated embroidery machines for decorative and monogram work. - [Janome Embroidery Machines](https://sewdevine.co.uk/product-category/embroidery/janome-embroidery-machines): Janome embroidery machine range. - [Brother Embroidery Machines](https://sewdevine.co.uk/product-category/embroidery/brother-embroidery-machines): Brother embroidery machine range. - [Sewing & Embroidery Machines](https://sewdevine.co.uk/product-category/sewing-embroidery-machines): Combination machines that handle both sewing and embroidery. - [Janome Sewing & Embroidery Machines](https://sewdevine.co.uk/product-category/sewing-embroidery-machines/janome-sewing-embroidery-machines): Janome combination machine range. - [Brother Sewing & Embroidery Machines](https://sewdevine.co.uk/product-category/sewing-embroidery-machines/brother-sewing-embroidery-machines): Brother combination machine range. - [Overlockers](https://sewdevine.co.uk/product-category/overlockers): Overlockers and sergers for seam finishing and stretch fabrics. - [Janome Overlockers](https://sewdevine.co.uk/product-category/overlockers/janome-overlockers): Janome overlocker range. - [Brother Overlockers](https://sewdevine.co.uk/product-category/overlockers/brother-overlockers): Brother overlocker range. - [Singer Overlockers](https://sewdevine.co.uk/product-category/overlockers/singer-overlockers): Singer overlocker range. - [Baby Lock Overlockers](https://sewdevine.co.uk/product-category/overlockers/baby-lock-overlockers): Baby Lock overlocker range. - [Cover Stitch Machines](https://sewdevine.co.uk/product-category/cover-stitch-machines): Cover stitch machines for professional hems and topstitching. - [Janome Cover Stitch Machines](https://sewdevine.co.uk/product-category/cover-stitch-machines/janome-cover-stitch-machines): Janome cover stitch range. - [Brother Cover Stitch Machines](https://sewdevine.co.uk/product-category/cover-stitch-machines/brother-cover-stitch-machines): Brother cover stitch range. - [Baby Lock Cover Hems](https://sewdevine.co.uk/product-category/cover-stitch-machines/baby-lock-cover-hems): Baby Lock cover hem machines. - [Cover Locks](https://sewdevine.co.uk/product-category/cover-locks): Combination coverlock machines that overlock and cover stitch in one unit. - [Baby Lock Cover Locks](https://sewdevine.co.uk/product-category/cover-locks/baby-lock-cover-locks): Baby Lock coverlock range. ## Brands - [Janome](https://sewdevine.co.uk/brand/janome): Janome sewing, embroidery, quilting and overlocking machines. - [Brother](https://sewdevine.co.uk/brand/brother): Brother sewing machines, embroidery machines and overlockers. - [Singer](https://sewdevine.co.uk/brand/singer): Singer sewing, quilting and overlocking machines. - [Baby Lock](https://sewdevine.co.uk/brand/baby-lock): Baby Lock overlockers, coverstitch and coverlock machines. ## Furniture and accessories - [Sewing Furniture](https://sewdevine.co.uk/product-category/sewing-furniture): Sewing cabinets, tables and storage for machines and workrooms. - [Sewing Accessories](https://sewdevine.co.uk/product-category/sewing-accessories): Full accessory and spare parts catalogue. - [Sewing Machine Feet](https://sewdevine.co.uk/product-category/sewing-accessories/sewing-machine-feet): Presser feet for sewing machines, listed by brand fit. - [Janome Sewing Feet](https://sewdevine.co.uk/product-category/sewing-accessories/sewing-machine-feet/janome-sewing-feet): Presser feet compatible with Janome machines. - [Brother Sewing Feet](https://sewdevine.co.uk/product-category/sewing-accessories/sewing-machine-feet/brother-sewing-feet): Presser feet compatible with Brother machines. - [Overlocker Feet](https://sewdevine.co.uk/product-category/sewing-accessories/overlocker-feet): Specialist feet for overlockers. - [Janome Overlocker Feet](https://sewdevine.co.uk/product-category/sewing-accessories/overlocker-feet/janome-overlocker-feet): Overlocker feet for Janome machines. - [Brother Overlocker Feet](https://sewdevine.co.uk/product-category/sewing-accessories/overlocker-feet/brother-overlocker-feet): Overlocker feet for Brother machines. - [Bobbins & Bobbin Cases](https://sewdevine.co.uk/product-category/sewing-accessories/bobbins-bobbin-cases): Replacement bobbins and bobbin cases. - [Janome Bobbins & Bobbin Cases](https://sewdevine.co.uk/product-category/sewing-accessories/bobbins-bobbin-cases/janome-bobbins-bobbin-cases): Bobbins and cases for Janome machines. - [Brother Bobbins & Bobbin Cases](https://sewdevine.co.uk/product-category/sewing-accessories/bobbins-bobbin-cases/brother-bobbins-bobbin-cases): Bobbins and cases for Brother machines. - [Embroidery Hoops](https://sewdevine.co.uk/product-category/sewing-accessories/embroidery-hoops): Hoops and frames for embroidery machines. - [Janome Embroidery Hoops](https://sewdevine.co.uk/product-category/sewing-accessories/embroidery-hoops/janome-embroidery-hoops): Embroidery hoops for Janome machines. - [Brother Embroidery Hoops](https://sewdevine.co.uk/product-category/sewing-accessories/embroidery-hoops/brother-embroidery-hoops): Embroidery hoops for Brother machines. - [Sewing Machine Needles](https://sewdevine.co.uk/product-category/sewing-accessories/sewing-machine-needles): Machine needles in a range of types and sizes. - [Janome Sewing Machine Needles](https://sewdevine.co.uk/product-category/sewing-accessories/sewing-machine-needles/janome-sewing-machine-needles): Janome-branded machine needles. - [Hemline Sewing Machine Needles](https://sewdevine.co.uk/product-category/sewing-accessories/sewing-machine-needles/hemline-sewing-machine-needle): Hemline machine needles. - [Extension Tables](https://sewdevine.co.uk/product-category/sewing-accessories/extension-table): Extension tables that enlarge the sewing surface. - [Janome Extension Tables](https://sewdevine.co.uk/product-category/sewing-accessories/extension-table/janome-extension-table): Extension tables for Janome machines. - [Brother Extension Tables](https://sewdevine.co.uk/product-category/sewing-accessories/extension-table/brother-extension-table): Extension tables for Brother machines. - [Software](https://sewdevine.co.uk/product-category/sewing-accessories/software): Embroidery and digitising software. - [Janome Software](https://sewdevine.co.uk/product-category/sewing-accessories/software/janome-software): Janome embroidery and digitising software. - [Brother Software](https://sewdevine.co.uk/product-category/sewing-accessories/software/brother-software): Brother embroidery and digitising software. ## Services and customer information - [Sewing Machine Servicing & Repairs](https://sewdevine.co.uk/sewing-machine-servicing-repairs): Full servicing and repair of sewing machines at the Reading shop, covering stitching faults, unusual noises, jamming and skipped stitches. - [Click & Collect](https://sewdevine.co.uk/click-collect): How to order online and collect in store, including readiness times and what to bring. - [Delivery Information](https://sewdevine.co.uk/delivery-information): UK delivery options, estimated delivery times and dispatch information. - [Payment Methods](https://sewdevine.co.uk/payment-methods): Accepted payment methods for online and in-store purchases. - [Events & Shows](https://sewdevine.co.uk/events-shows): Sewing, craft and creative shows where Sew Devine exhibits during the year. - [FAQs](https://sewdevine.co.uk/faqs): Common questions on machines, orders, delivery, collection and servicing. ## Optional - [Terms & Conditions](https://sewdevine.co.uk/terms): Terms governing use of the website and purchases. - [Returns & Cancellations](https://sewdevine.co.uk/returns-cancellations-2): Return, cancellation and refund policy. - [Privacy Policy](https://sewdevine.co.uk/privacy-policy): How customer data is collected, used and stored. - [Cookie Policy](https://sewdevine.co.uk/cookies): Cookies used on the website and how to manage them.