This page explains how Sew Devine collects, uses and protects your personal information
when you use our website, contact us or place an order.
Last updated: 18 August 2026
This Privacy Policy explains how Sew Devine collects, uses, stores and protects personal information when you use our website, place an order, contact us, create an account, sign up to marketing, leave a review, use our repair or servicing services, or otherwise deal with us.
We are committed to protecting your personal information and being clear about how we use it.
This Privacy Policy should be read alongside our Terms & Conditions, Cookie Policy, Delivery Information and Returns & Cancellations pages.
This website is operated by Sew Devine.
Trading name:
Sew Devine
Trading address:
Sew Devine
24 Wokingham Road
Reading
Berkshire
RG6 1JQ
Website:
www.sewdevine.co.uk
Telephone:
0118 926 8664
Email:
info@sewdevine.co.uk
For the purposes of UK data protection law, Sew Devine is the data controller for the personal information described in this Privacy Policy.
This means we decide why and how that personal information is used.
The information we collect depends on how you use our website, shop and services.
We may collect and use:
We do not normally receive or store your full debit or credit card details. Payment information is processed by the relevant payment provider, although we may receive limited information such as payment status, method and transaction reference.
Please only upload photographs and attachments that are relevant to your enquiry.
Where possible, remove or cover unrelated personal information such as address labels, receipts, vehicle registration numbers or images of other people.
Please do not send sensitive or special-category personal information unless it is genuinely necessary for your enquiry.
We may collect personal information when you:
We may also receive information from third parties where necessary, such as payment providers, delivery companies, website service providers, fraud-prevention services, manufacturers, suppliers or repair partners.
We use personal information to process your order, take payment, arrange delivery, provide order updates, manage returns, issue refunds and provide customer service.
Lawful basis: Contract, because this information is necessary to process your order and supply the goods or services you have requested.
We use personal information to respond when you contact us about products, orders, repairs, servicing, website issues or other enquiries.
Where your enquiry relates to an existing order or you ask us to take steps before entering into a contract, our lawful basis is contract.
For general enquiries, our lawful basis is legitimate interests. Our legitimate interest is responding to customers and potential customers, providing helpful information and managing our business communications.
Where you choose to upload a photograph or attachment, we will use it to understand your enquiry, identify relevant equipment or products and provide appropriate assistance.
Uploading photographs is optional. Please avoid including information that is not relevant to the enquiry.
We will not use photographs submitted privately through our contact forms for advertising, social media or other promotional purposes without separate permission.
We use personal information to book in equipment, contact you about repairs or servicing, provide estimates, order parts, maintain appropriate service records and tell you when equipment is ready for collection.
Lawful basis: Contract, including taking steps at your request before agreeing to carry out a repair or service.
We may also rely on legitimate interests to maintain appropriate repair and inspection records, respond to warranty enquiries, manage disputes and protect our business.
If you create an account, we use personal information to create and manage the account, provide access to relevant order information and maintain account security.
Lawful basis: Contract where the information is required to provide account features you have requested.
We may also rely on legitimate interests to administer accounts, maintain security and prevent unauthorised access.
We may use limited technical, session and shopping-basket information to provide website features you request.
This may include maintaining and updating your basket, showing its current contents and total, clearing items from your basket and providing appropriate navigation between pages.
This may also include limited information about pages you visit or the page you came from within our website where this is required for the relevant functionality.
We do not use these particular basket and navigation functions for advertising or profiling.
Lawful basis: Contract where processing is necessary to take steps at your request before entering into a contract or provide shopping functions connected with an order.
We may also rely on legitimate interests where processing is necessary for the secure, reliable and effective operation of our website and online shop.
We use payment and transaction information to process payments, issue refunds, prevent fraud and respond to payment-related enquiries.
Lawful basis: Contract where the information is needed to take payment or issue a refund.
We may also rely on legal obligation where financial information must be retained by law, and legitimate interests where information is needed to prevent fraud, resolve disputes or protect our business.
We use your name, delivery address, email address, telephone number and relevant order information to arrange delivery through postal services, couriers, manufacturers or suppliers fulfilling an order where appropriate.
Lawful basis: Contract because delivery is necessary to fulfil your order.
If you sign up to receive marketing, we may use your contact details to send information about Sew Devine products, offers, events, sewing-related information and relevant news.
Where you have specifically agreed to receive marketing, our lawful basis is normally consent.
In certain circumstances, we may contact existing customers about our own similar products or services under the electronic-marketing soft opt-in where the legal requirements are met.
Where we use the soft opt-in, our lawful basis under UK data protection law is normally legitimate interests.
You can stop receiving marketing at any time using the unsubscribe method provided or by contacting us.
We may use website information, customer feedback and, where enabled and legally permitted, analytics information to improve our website, product information, customer service and shopping experience.
We may rely on legitimate interests for activities such as reviewing customer feedback and improving our services where this does not require consent.
Where a cookie or similar technology requires consent, we will only use it for that purpose after the required consent has been obtained.
We may use personal information to detect and prevent fraud, investigate unauthorised activity, protect our website and customers, manage disputes and enforce our terms.
Lawful basis: Legitimate interests or legal obligation, depending on the circumstances.
We use and retain personal information where necessary to comply with tax, accounting, consumer-protection, regulatory and other legal obligations.
Lawful basis: Legal obligation.
We may also rely on legitimate interests where information is needed to establish, exercise or defend legal claims, deal with insurance matters or resolve disputes.
Where CCTV is in operation at our premises, images may be recorded for security, crime prevention, customer and staff safety, and protection of property.
Lawful basis: Legitimate interests.
Our legitimate interest is maintaining a safe and secure environment for customers, staff, visitors and property.
Signs are displayed at the premises where CCTV is in operation.
UK data protection law requires us to have an appropriate lawful basis when we process personal information.
Depending on the purpose, we may rely on:
Some personal information is necessary for us to provide goods, services or website features that you request.
For example, we need certain information to process an order, take payment, arrange delivery or provide a repair or other requested service.
If you do not provide information that is required for us to perform a contract or take steps at your request, we may not be able to provide the relevant service.
Where information is optional, we aim to make this clear.
We only share personal information where this is necessary and appropriate for the relevant purpose.
Depending on the circumstances, recipients may include:
Where appropriate, we require service providers acting on our behalf to protect personal information and use it only for agreed purposes.
We do not sell your personal information.
Payments made through our website may be processed by secure third-party payment providers, including PayPal.
When you choose PayPal, or another available payment method processed by PayPal, PayPal may collect and process personal information in accordance with its own privacy information and terms.
We do not normally store your full payment-card details on our website.
We may receive limited payment information such as the payment method, transaction reference, payment status and information necessary to manage refunds, disputes or fraud prevention.
Our website uses cookies and similar storage or access technologies.
Some technologies are necessary for the website and online shop to operate properly, including features relating to shopping baskets, checkout, security and customer choices.
Other technologies may require consent or may only be used without consent where a specific legal exception applies and its conditions are met.
For information about the technologies used on our website and the choices available to you, please see our Cookie Policy.
If you deliberately submit a review, testimonial, comment, photograph or other material for publication, we may display that material in connection with the relevant website feature.
Please do not include personal information about another person unless you have an appropriate reason and permission to do so.
We may moderate or remove material that we reasonably consider unlawful, misleading, offensive or irrelevant.
Photographs or attachments sent privately through our contact forms will not be published or used for unrelated marketing without separate permission.
We only keep personal information for as long as necessary for the purpose for which it was collected and for applicable legal, tax, accounting, warranty, repair, insurance, dispute or record-keeping requirements.
Different information may therefore be retained for different periods.
As a guide:
When personal information is no longer required, we will delete it, anonymise it or securely dispose of it as appropriate.
Some service providers we use may store or process personal information outside the United Kingdom.
Where this happens, we take appropriate steps to protect the information in accordance with UK data protection law.
Depending on the circumstances, this may include relying on UK adequacy regulations, approved contractual safeguards or another lawful transfer mechanism.
You can contact us if you would like further information about safeguards used for an international transfer affecting your personal information.
We take appropriate and proportionate technical and organisational measures to protect personal information against accidental or unlawful loss, misuse, unauthorised access, disclosure, alteration or destruction.
Measures may include:
No website, email system or online service can be guaranteed to be completely secure, but we take reasonable and proportionate steps to protect information we hold.
Depending on the circumstances and the lawful basis being used, you may have rights in relation to your personal information.
These may include the right to:
These rights do not apply in every situation and there may be lawful reasons why we cannot comply with a request in full.
If you wish to exercise a right, please contact us. We may need to take reasonable steps to confirm your identity before responding.
Where we rely on legitimate interests, you may have the right to object to our use of your personal information.
If you object, we will consider the request in accordance with data protection law and will stop processing where the law requires us to do so.
You have an absolute right to object to your personal information being used for direct marketing.
Our website and online shop are intended primarily for adults and are not designed specifically for children.
We do not knowingly use children’s personal information for profiling or targeted marketing.
If you are under 18, we recommend asking a parent or guardian to help when placing an order or providing personal information through our website.
We do not normally make decisions about you based solely on automated processing which produce legal or similarly significant effects.
Third-party payment, fraud-prevention or security providers may use automated checks as part of their own services. Where relevant, their own privacy information will explain how they process personal information and what rights may apply.
If you have questions about this Privacy Policy, wish to exercise a data protection right or want to make a complaint about how we have handled your personal information, please contact us:
Sew Devine
Telephone:
0118 926 8664
Email:
info@sewdevine.co.uk
Address:
Sew Devine
24 Wokingham Road
Reading
Berkshire
RG6 1JQ
You may make a data protection complaint to us by email, post or another appropriate contact method using the details above.
We will acknowledge receipt of a data protection complaint within 30 days.
We will take appropriate steps to investigate the complaint without undue delay.
Where an investigation is continuing, we will keep you appropriately informed about its progress.
Once our investigation is complete, we will tell you the outcome without undue delay and explain any appropriate action we have taken or intend to take.
We may ask for information reasonably necessary to understand the complaint or confirm your identity.
You also have the right to raise concerns with the Information Commissioner’s Office, the UK regulator for data protection.
Information Commissioner’s Office
Website: ico.org.uk
Telephone: 0303 123 1113
We may update this Privacy Policy from time to time to reflect changes in our services, how personal information is used, or legal and regulatory requirements.
The latest version will be published on our website with its last-updated date.
Where a change is significant, we may take additional steps to bring it to your attention where appropriate.
